We use radio to amplify youth voices across Africa, giving them the skills and tools to speak about their lives
The Children’s Radio Foundation and Cumii, Econet’s technology company, are launching a joint pilot market research project with community radio stations across Africa to create opportunities for youth to earn an income as data collectors and researchers in their local communities.
Launched on Youth Day, 16 June 2018, the Tasknites Youth Employment Initiative provides youth with opportunities to learn valuable technology and research skills, to become more self-sufficient, and to serve as positive influencers in their communities. Requiring only basic training and an app on their mobile phone, the program will recruit youth across Africa to download the app and sign up as Tasknites.
Operating in seven countries, the Tasknites programme provides an employment platform for unemployed, under-utilised and skilled youth, with a special focus on young women. Recruitees are trained on how to use their mobile devices to conduct real-time research via an android-based app. After training and vetting, Tasknites are contracted on a project basis to conduct digital research for companies and non-profit organisations. Services under the tasknites programme include Social Impact Assessment Surveys, Customer Satisfaction Surveys Retail Audits, Advanced Analytics, Product Sales, and brand/product activations.
Tasknites are tasked to work within their community, where they are familiar with the language and culture. The programme kickstarted on Thursday 14 June at Alex FM in Alexandra, Johannesburg, with a training session for Children’s Radio Foundation Youth Reporters, who will take on the role of driving peer-to-peer recruitment through their weekly radio shows and through regular activation activities. The project will be initially rolled out at 16 radio stations across South Africa and 8 stations in Tanzania, with plans to scale up to more locations.
“During the holiday young people have nothing to do, so they will definitely sign up. This is a great opportunity for youth in our community. It will make a big difference in getting youth off the streets and even to reduce crime.” Jennifer Ngobeni, CRF Youth Reporter Alex FM, Gauteng, South Africa
Youth mentor at Alex FM, Samuel Ramodike says, “This partnership will help to alleviate poverty in the community of Alex and the partnership will put Alex FM at the centre of community building and community development.”
“We are excited about this partnership and Tasknites’ potential for youth empowerment, upskilling and delivering invaluable insights to organisations through a high-speed low cost proposition.” Rahul Patel, COO Cumii Technologies, Johannesburg, South Africa
To date, over 7,800 youth aged between 18 and 34 are registered and active Tasknites in Ghana, Kenya, Nigeria, Malawi, Tanzania, Zambia and Zimbabwe. To join the Tasknites programme, youth can register online on https://m.facebook.com/CumiiIoT/
Econet is a privately held diversified telecommunications group with operations and investments in Africa, Europe, South America, North America and the East Asia Pacific Rim, offering products and services in the core areas of mobile and fixed telephony services, broadband, internet, satellite and fibre optic networks. The company also has investments beyond the traditional telecoms sector, which include financial services, insurance, e-commerce, renewable energy, education, Coca-Cola bottling, hospitality and payment gateway solutions.
Cumii is a Pan-African IoT company that focuses on disruptive technology that transforms African lives and businesses. Cumii partners with governments, mobile operators, technology companies, insurance companies, industrial partners and donor agencies to offer unique and practical solutions tailored for the African continent.
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